How to sponsor a video on YouTube

How live streaming via radio, websites, forums, and other methods can help promote your videos on YouTube

You’ve studied all the aspects that need to be taken care of. You’ve opened your YouTube channel, you’ve uploaded a lot of quality content and now you’d like to monetize your work. But alas, there aren’t many subscribers and the hours displayed don’t reach the minimum required by YouTube in order to become a partner of the platform! Whether you are in the situation just described or in another similar situation created by other reasons, you are probably wrong about some aspects of the way you sponsor your videos on YouTube. Or who knows, maybe you have never given importance to this aspect.

It is possible to be disappointed, especially if a lot of painstaking work has been done for a long time and even though all aspects have been taken care of, users don’t seem interested in the content you publish. Don’t worry, maybe you’re just “shy” and you’re not promoting your YouTube channel properly. That is, you’re not using all the means you have available to sponsor your videos and if this is the problem, you just have to do so and you’ll see that gradually the results will come.

There are many ways to sponsor your videos on Youtube and the good news is that most of them are free. Here are the most efficient ones you can start using right away:

Live Streaming

Producing live streams on YouTube is a great way to sponsor your content as it allows you to reach many audiences instantly.

Most of all, if you have a business you want to advertise, creating live Streams is a very effective way to promote your products and/or services, events you organize as well as news about your business. But not only that, even if you are trying to monetize your videos this method is great for creating fans. For example, if your channel talks about technology, you could start a live stream from a trade fair where all the latest technology is presented, so you can create a preview in some cases and a live news segment on the industry that you’re in.

You can create a streaming video using either the Desktop App or YouTube mobile. Let’s see the steps you have to take for both methods.

To create a streaming video with the Desktop App you must first make sure that your account has been verified and that there is no type of limitation for live streaming.

Now you have to enable Live Streaming: access the dashboard, select “Channel” on the left side of the control panel and make sure that the Live Streaming option is enabled.

All that is missing now is the software that transcodes the videos and audio into a format that the portal can send to viewers as well as software that needs to be verified. That can be chosen by following this link.

Now just select “Live Streaming” on your YouTube dashboard and choose one of the two functions: “Stream Now” or “Event”, according to your needs.

If you prefer to stream using the “mobile” method, there are a few requirements:

  • The operating system active on the device used must be Android 6+ or iOS 8+.
  • Your account must have no streaming restrictions for ninety days.
  • You must have at least 10,000 subscribers.

If you meet these requirements, download the latest version of the YouTube application and select the camera function. Give the app permission to access the camera, microphone, and even the storage of the device you use. Then select “Go Live”; to finish streaming just select “Finish” and after “Ok”.

Advertise Your Videos

Do you have a blog or are you an active member of a forum? If you haven’t done so yet, start advertising your content on these channels, inviting users to subscribe to your channel. If you’re trying to promote your business through your YouTube channel you can rely on our YouTube video promotion service!

Not only that, you can also promote your content in magazines, blogs of your acquaintances, and allow embedding so that other users can share your videos thus obtaining more views.

Remember that today the web is becoming the most practical and efficient way to sponsor any type of content, so use any tool and means to promote your YouTube channel.

Social networks deserve a special mention because they allow you to share videos for free and get many shares and conversions, so use them all by creating attractive descriptions that encourage users to view the content shared. Also, you can openly ask friends, family and other users to share the video. Hand in hand, you create an effective word of mouth that will give excellent results in terms of growth and increased views.

Equally important are the functions you enable for your videos and your interaction with your audience. Always activate comments and always try to answer users. It is also advisable to try to interact in any way with the public, so ask questions, always try to involve users soliciting ideas, inviting them to subscribe, and use the additional features that the portal provides you.


Sponsoring a video on YouTube is not difficult if you know how to do it. Use this mini guide to understand the YouTube video ads screen and always try to create continuous contact with your audience and even if the results don’t come immediately don’t dissuade yourself because it takes some time for users to take your content as a reference point.

There is no magic formula that works immediately and in every case you just have to try every means of communication that you have available to stay in touch and engage your fans, then continue to publish quality content. Take care of every detail and start using the many tools that you have available to sponsor your videos on YouTube.

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